To which web directory should I submit? What are the key attributes of a good web directory?
Date: March 31, 2017
Tags: Web Directory, Seo, Google Page Rank
Here is some food for thought.
- Is their content original? Do the editors write their own quality
blogs? They should!
- Are most of the links added by editors? Yes, most quality links should
be added by editors themselves! A web directory should serve all people
and do good for society. Do good karma (for free).
- Is it free for all or does it require a fee based review? "Free for
all" is not good! There must be an honest review system. Any authentic review
will cost money. Editors will need to spend time, to review the website
- How long has the web directory been in service? Will the web directory
survive Google's Mood (search algorithm) Changes!
- What is their revenue model? Is it a money making business or their
genuine passion. You cannot make much money with Web directories these
days! How much are their expenses? Web directories with heavy expenses
do not survive. They will survive only if they are lean (zero waste),
self-independent (have their own servers/tech-stack, code, the whole
- Most users do not go to web directories looking for information,
unless it is a Niche Directory. Does the web directory specialize in a
- Does it use its own technology or is it based on a web directory
template, which anyone can buy. Most (ready to go) template based web
directories do not survive for long. They need to know how to build (code)
and maintain their web directory themselves. How much effort did they
put in making their web directory?
- Does Google index its pages? Does the content change? Is
the content fresh? Are the editors adding new original content?
- How much does it cost to get included? High Cost does not mean High
Quality! Do they charge "per year" (it may be too much). Note: Yahoo
Directory had this model and they are dead today.
- Do they charge for link removal? It should be free! Do not hassle the
- It is secure? Do they use HTTPS? World is moving towards HTTPS! Keep
customer's data and interaction safe.
- What other features does the web directory have?
- Are they mobile compatible? If the website does not display well on
mobile phone or tablet, then it will not survive for long. Google will
penalize them, too.
- Is the web directory flooded with Ads? No! Good web directories do not
need to survive on Ads.
- Do they ask for reciprocal links? Reciprocal linking may get you
banned (by Google). One to One link exchange does not help, now a days.
- Is the Link Text and Description honest or is it just a marketing
sales pitch dictated by the link submitter (buyer). Good web directories
decide on what the Anchor Text and Description should be.
- Is the Web Directory design good? Is it easy to navigate? Does it have
all the basic categories? Does the Search work?
- Can you contact them? Do they respond to your emails?
- Where are they located? If your content/web site is for US audience,
then submit to web directories based in US. Would you submit your US
based website (Target Country = USA) in a Web Directory that caters to India,
China or Russia!
- Page Rank is gone for good! Google does not provide Page Rank anymore.
You should not care about Page Rank of a website. Inspect its quality,
instead. Spend some time with the web directory and get the feel.
- Just FYI: Matt Cutts does not work for Google anymore. He resigned as
of 31st, Dec, 2016. Google will keep evolving; it's algorithms will keep
getting better and better. Look for an honest, hardworking and
passionate web directory, and you will be fine (you will get your ROI).
Feel free to comment.
May 20, 2017
Great Article. With time, however, most Web directories have lost the value that they used to provide. Human edited directories are slowly transforming into blogs. Basically, instead of listing the links, just put the details in shape of a blog.